#109 Sally Newall | How to use challenging times to create business innovation

Simply Icecream founder and owner Sally Newell talks about how she successfully navigated her business through the pandemic, despite losing 70% of her customers. Sally explains how she had open and honest conversations with staff about the financial implications of covid, and maintained regular contact with them, whilst they were on furlough. 

 

Sally's 4 adult children moved back home and helped with the day to day running of the business, pulling together as a family to make icecream during the pandemic. 

 

In order to retain staff post pandemic, and meet new requests for greater flexibility post lockdown and furlough, Sally brought in two Production Managers and two new shift patterns to balance people's work preferences and keep the business moving forward. 

 

Sally explains how she has always run 2-3 businesses at a time, and lived life at 100mph. She said lockdown gave her thinking space, and she implemented a franchise distribution, launched a vegan range, and dog icecream - all ideas that she previously hadn't had the time to put into action. 

 

Sally continues to navigate the unknown waters of business life post-Brexit, post-covid, the impact of the war in the Ukraine, the fuel crisis, and the general rising cost of living. She has seen dairy prices almost double, and explains how she manages to keep her own business going, without doubling her own prices.

 

Watch the full episode on YouTube:

https://www.youtube.com/watch?v=d9qGFs9HCQQ

 

Connect with Sally:

LinkedIn: https://www.linkedin.com/in/sally-newall-148095b/

Website: http://www.simplyicecream.co.uk/

Email: sally@simplyicecream.co.uk

 

 

Helping SME’s build resilient, high performing teams and businesses, quickly, so they can innovate, deliver, and thrive.

 

The SME’s I work with typically struggle/suffer/ with one or more of these challenges:

- no clear strategy

- dysfunctional team dynamics

- not knowing their vision or mission

- feeling stuck and procrastinating

- business not growing

- leadership challenges

 

If you want support in helping your organisation thrive, do get in contact with me:

https://www.julianrobertsconsulting.com